Ways To Earn Traffic In Real Estate Websites.
Going online to look for homes and to find realtors is an increasing phenomenon among many people today. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. About 40% of home buyers also look when hunting for a house. Realtors should take advantage of the potential as it has been shown there’s a lot of opportunities online. Real estate dealers also have been presented with an opportunity to improve their marketing.
There are several steps that business people in real estate can do to optimize their real estate websites. One of them is to have target local keywords. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . The words should be made to appear throughout the site. Content that is useful to the potential home buyers should be developed from the local keywords.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. Even when a real estate company has many listings, there are properties that are a priority. writing blogs about those particular properties is one way to attract traffic. The address of the property in which customers will be interested in should be the target of the blog. SEO best practices requires the use of keywords in meta description, title tag, alt tag on photos, file name on photos and the content. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. Photos and videos are important aspects of a website of good quality and especially to real estate site. When they can have a video tour of their prospective new homes, potential home buyers find it appealing. It is vital to capture the property testimonials in addition to videos. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
The design of the website to work on mobile devices is the fourth aspect. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.