Things to Consider when Hiring a Law Firm Marketing Consultant
When you hire a law firm marketing consultant, there are certain things that you have to keep in mind. Every the lawyer knows that there are certain rules that they must follow in their marketing and advertising efforts. These restrictions are strictly applicable to lawyers and not other service professionals. A law firm marketing consultant that is not aware of these things can put you at a danger of losing lots of money and time as well as grave consequences that include the loss of your bar license.
Having that in mind, here are three most essential things that you need to consider when hiring a legal marketing consultant.
Ensure that the Consultant is a Lawyer
If you hire a consultant who is a lawyer, then you are sure that they know exactly where you are coming from. They have the first-hand experience of all your stresses, issues, concerns and the daily tasks at the firm. When you hire a legal marketing consultant; you can get to enjoy some peace of mind knowing that they are aware of the State Bar rules and they will abide by them. Legal firm marketing is completely different from any general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
The Flexibility of the Consultant regarding the Payment Structure
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. A flat fee charge helps you in making a budget of your firm and gives you the peace of mind knowing the amount you have to pay for the service at the end of the agreed time. As an alternative to the hourly payment or per project billing, some consultants will charge their services on a monthly retainer fee.
Does He/She Consider your Personality or Personal Preferences?
There several marketing techniques. You can attract customers through direct marketing, podcasts, blogging, public speaking, and many others. However, it is important that your personality and preferences be considered for your marketing efforts to be profitable and effective. If your legal marketing consultant creates a marketing plan that is against your preferences, chances are that you will execute about half the plan and neglect the rest. It is important that you feel comfortable with your marketing activities, and feel that they match with your values as well as abide by the State Bar advertisement rules. This way, you will make it through with the marketing efforts with a lot of integrity.
You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.