You can never talk about fashion and fail to talk about Paul Marciano and his brothers. Paul Marciano visited Los Angles for a vacation, and he realized that it was the best place to set up his business. Marciano believes that business opportunities are for the people who can see a need in the society and come up with ways of meeting this need. In 1981 Paul Marciano and his brothers relocated to LA. They set up a company known as GUESS. Check this page for more info. about this company.
With the first year of establishment, GUESS recorded great success by making sales of six million dollars. Paul Marciano great way of marketing the products of the company brought about this great success. 37 years down the line the great advertising skills by Paul Marciano has seen GUESS remain at the top of the industry. This company has brought about a major transformation in the world of fashion. Read more about this transformation below.
Jeans are one of the brand that the company has introduced in the market. It is the first company to design designer jeans. Introduction of denim in the fashion industry in the early 80s was certainly a bold step for GUESS. However, Paul Marciano managed to make denim an attire everyone must have. GUESS managed to become one of the largest jeans wear supplier. The ability to come up with new and better designs is the force behind the great success of Paul Marciano and his brothers. To-date GUESS is still popular for production of beautiful and classy jeans.
Many models that were selected to be the GUESS ad campaigns were never known before. This not only made the company very popular but also helped the models to make a milestone in the career. With the exposures that GUESS offered these girls, many of them are today international celebrities. Paul Marciano is one of the entrepreneurs who believe in creating platforms for other people. He had the gift of locating the models with potential and worked towards helping them to realize this potential. Checking here can help you to learn more about Paul Marciano.
There is no doubt that GUESS has managed to attract many different clients who have a good taste for fashion. As a result of competition over the years, Paul Marciano decided to offer the customers a collection of jeans, shoes, accessories, and image. This makes sure that their clients can get all that they need in one stop shop.